Jun 5, 2017 | Charlie Cummins, Google Briefings
The Google Breakfast Briefing on Friday June 2nd 2107 provided some insights into “Audience Advertising”: the three primary sources of audience data, their importance to improving online conversion and how they can be used to increase the effectiveness of online...
May 5, 2017 | Charlie Cummins, Google Briefings
Today’s Breakfast Briefing, held at Google’s HQ on Barrow St in Dublin, and covered the topic of “Data to Insight”. To set the scene, the presenter offered a very succinct quote on the difference between data and insight, from Niall Fitzgerald, former chairman of...
