The digital arena today is a very competitive place. There is a myriad of websites out there offering the same products and services as you. So how can you ensure that it is your website that is found when potential customers do a Google search for your product?
Having a great website, with brilliant, relevant content and fully optimised for search results is obviously the essential staring point. But it can take time for a website to develop and build its organic search profile.
This is where Pay Per Click (AdWords) comes in – it is one of the most effective ways to get your message highly placed in search results. A good creative ad, with a compelling message to encourage users to click on it, will drive relevant traffic to your website. Traffic that has already shown an interest in your product (they’ve actively searched for it!) and that can be converted into leads and sales.